The 3 Strategies your Health and Wellness Business Needs to Know
We can’t ignore Facebook algorithm changes.
Because no matter how other shiny busy platforms distract us consider this: Facebook has over 2.2 billion monthly active users worldwide.
That’s more than Instagram (800 million), Twitter (330 million) and Pinterest (200 million) combined.
It’s safe to assume that whatever our niche is in health and wellness, our market is on Facebook. Guaranteed.
But with the latest Facebook Algorithm Changes, reaching them isn’t as easy as it used to be.
Facebook founder Mark Zuckerberg made that clear in his January 2018 announcement.
He mentioned that users should “expect to see more from friends, family, and groups” and less from “businesses, brands, and media”.
Continue reading »